Several generations ago, the idea of a “Go Local” movement wouldn’t have made much sense. Food was grown in family gardens, shared with neighbors and canned to keep for the winter. Then, in the early part of the 20th century, things started to change.
New technology made it easier to grow more crops on larger pieces of land, and trains were around to move goods from one place to the next. At the same time, people were giving up their family farms and moving to the city to find work. As the farms got bigger and transportation got faster, there was a shift away from local produce and toward whatever crops could be grown and shipped the most efficiently.
Most people have grown up shopping at a supermarket: probably part of a chain that offers a wide variety of food — from produce to meat and dairy to canned goods and other non-perishables — shipped in from around the world. With the Go Local movement, there’s a shift back toward goods, especially produce, staying within the community.
A Legacy of Trust
Consumers are demanding to know where their food comes from, and they want to trust the people who grow it. Many of the wholesalers at Hunts Point have had longstanding relationships with farmers. It’s possible that the tomatoes your grandmother used for her famous marinara sauce were grown locally in the same soil used to grow the ones you just sliced to put on the sandwich you’re serving for lunch.
The Go Local movement is about more than just bringing produce to the market. These values include:
- Passing down knowledge from one generation to the next
- Sharing a love of the art of farming
- Enriching the entire community
The Go Local values are reflected in some of Hunts Points’ long-standing merchants. For a halfcentury the merchants who occupy the stall of the market havebrought quality produce to your table, stores shelves and favorite restaurants via their facility at Hunts Market. Many businesses are family-owned-and-operated, offering more than 8,000 varieties of produce, from apples to zucchini. They consider themselves more of a family than a business, and their customers are an extension of that family.
From Horse and Cart to a Household Name
Some companies have roots of the Go Local movement going back three, four, and even five generations. Some remember family members selling produce from a horse and wagon and today, selling their quality fruits and vegetables to the grandchildren of those who once stood by the wagon, making their careful selections.
The roots of the Go Local movement run deep, and the fruits of its labors are plentiful. The Go Local movement shares important values with all themerchants who participate at Hunts Point:
- Trust — knowing where your food is coming from
- Responsibility — helping boost your local economy
- Quality — knowing that you’re getting the freshest, most flavorful produce you can buy
At Hunts Point, Go Local is not a movement and it’s not a fad that’ll soon disappear with the latest memes. Go Local is all about community, helping each other grow and sharing the earth’s bounty with your neighbors.
Find it for yourself at Hunts Point Produce Market.